Festival Fever

With British festival goers expected to spend up to £1.64 billion this summer, are you all set to meet the huge demand?

The UK festival industry is currently worth over £2.46 billion and 22% of the population is reportedly planning to attend a festival over the next few months. The average attendee spends £67 a day on food, fashion, merchandise and testing out experiences on-site. These kinds of live events represent an incredibly lucrative opportunity for new and established brands to take advantage of this massive market.

To help boost profits throughout the year, many vendors see festivals as fertile ground to trial new products and ideas (84%), with half of them testing products that they have later rolled out online or in store. Of those that have used festivals to experiment, over four in five put this choice down to the open-mindedness of attendees, with the ability to receive direct feedback also ranking highly. In response, 80% of businesses have developed new ranges to cater for those looking for unusual and niche products.

With festival buying decisions driven by a desire for unique products that can’t be found elsewhere, heightened emotions and open-mindedness, businesses present at live music events expect their revenue to increase 12% over the following five years. Don’t be afraid to experiment with your designs to make your products stand out in the festival environment and then see how they can translate to your physical and online stores. 

Not only do you need to nail your designs, make sure to select the right quality blanks to print on. We stock a wide range of sublimation gifts, clothing and much, much more for you to create the perfect keepsakes this festival season.