During last year’s lockdown, the UK gaming population increased by 63% and shows no signs of slowing down. How can your business prosper during this window of opportunity within the gaming sector?
Between 2019 and 2020, the number of video game users in the UK jumped from 33 million to over 36 million. With over 50% embracing gaming as a form of fun, entertainment, or distraction amidst the pandemic, the UK's video game market has come to be valued at £5.3 billion up from £4.8 billion in the previous year. This is expected to grow by 12% in 2021 with the number of gamers growing from 44.32 million in 2021 to 51.88 million in 2025.
In 2020, consumers in the United Kingdom spent £119.6 million on toys and merchandising based on video games brands, a 22.4% increase on the previous year. Pokémon and Fortnite were among the most popular gaming franchises in terms of game-related toys.
In the post-pandemic world, the popularity of video gaming has never been so high and is only expected to increase, along with merchandising and gifting opportunities. From decorating that dedicated games room to sporting the latest Call of Duty themed tee, the possibilities to provide quality, personalised gifts to your customers are endless.
Xpres has a wide variety of sublimation gifts available; perfect for personalisation and creating the ultimate gaming gifts for your product offering. View the full range now…
XP5025 Enamel Mugs
These retro style fine Enamel Mugs are durable, long-lasting and perfect for use at home or outdoors, particularly camping.
XP3124 Evolution Print
Thin and lightweight, this media is suitable for application to a multitude of textiles.