With Father’s Day fast approaching and consumers across the UK planning the perfect present, Britain’s dads are set to be spoiled with a massive £200 million worth of gifts. Last year 18% of Brits bought their dad a gift on his special day, while just under a third of the nation sent a Father’s Day card. Is this a market your business can afford to ignore?
Although the country is slowly reopening, there is no doubt we are still living in unusual times. Families are making plans to celebrate the important men in their lives in different ways.
As with most special events under last year’s lockdown, most people celebrated Father's Day via a video call. People also used safe places such as the driveway to work around social distancing measures with one in five taking advantage of outdoor spaces to enjoy a meal or a BBQ in the garden.
Living in such financial uncertainty, spending on Father’s Day was significantly lower than in 2019. In fact, spending on a gift for Father's Day dropped by a third compared to 2019.
However, with the easing of restrictions the bounce-back for 2021 is expected to be exponential. UK spending on Father’s Day tends to average around £800m with gifting the largest sector at £450m. 60% of this gift shopping is online with the average spend between £20 and £31.
So, how can you take advantage of this opportunity? Xpres has a wide range of sublimation gifts, from cups to bottle openers and everything in between, to help you create the perfect gifts for Father’s Day.
KK515 Bargear Aprons
Constructed from 100% heavyweight cotton twill, the bib apron is available in a vast range of colours suitable throughout the hospitality sector.
XP5300-PK ChromaLuxe Panels
100 Years Colour Fastness, Light Weight, Fast Production, Easy Cleanable, Scratch and Fire Resistant, Rustproof.
VAN101/401 Sublimation Tees
The VAN101 Men’s Modern Subli Tee is our fashion fit tee perfect for sublimation. A great blank canvas to decorate your way.